How Jonathan made $121,000 selling ONE $14 product | A systeme.io success story

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► YouTube Channel: https://www.youtube.com/@jonathanhowkins-coursecreator
► Website: https://www.jonathanhowkins.com/

Ever feel like you're drowning in a sea of products, funnels, and complicated strategies? What if the secret to six figures wasn't doing more, but doing less?

In this powerful episode of Success Stories, we sit down with Jonathan Hawkins, who almost sold his business out of frustration from managing 19 different products. After making a radical decision to focus on just ONE offer, he built a $121,000 automated business on systeme.io.

This episode is your masterclass in simplification and focus. Jonathan pulls back the curtain on his entire operation, sharing the exact funnels, metrics, and Facebook ad strategies he used to turn a simple $14 offer into a six-figure machine. He’s even documenting his journey to double that revenue this year.

WHAT YOU'LL DISCOVER IN THIS EPISODE:

✅ The "One product" funnel: The exact moment Jonathan ditched 18 products and why focusing on a single offer unlocked explosive growth.

✅ From $14 to $121,000: The journey of a single low-ticket product and how he doubled its price with zero negative impact on sales.

✅ The 3 core metrics: Learn the only three numbers Jonathan obsessively tracks to ensure his business is always profitable (CPA, AOV, & LTV).

✅ The "Fail Fast" ad strategy: His contrarian approach to Facebook ads that allows him to test new ideas quickly without wasting thousands of dollars.

⏳ JUMP TO YOUR FAVORITE TOPICS:

00:00 - Intro
01:51 - The early days of treating his business like a hobby
07:52 - Why having 19 different products was "absolute chaos"
08:43 - How he identified his single winning product
10:05 - How he saved $500/month by switching to systeme.io
18:02 - Doubling his price from $14 to $27 with zero negative impact
21:18 - A look inside his personal dashboard and the numbers he tracks
29:09 - How Facebook's AI has completely changed his ad strategy
47:59 - His final advice for anyone on the fence about starting

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